No. 7: PROCESS SERVICE MANUAL TEE

One of the main principles that Steve Jobs tried to teach the entire early Apple team was the notion of "imputing".

It basically means sweating all of the details of a product — from design and manufacturing to delivery and unboxing — so that the consumer FEELS the care and attention to detail you've put in. That feeling is normally instinctual, subconscious or unspoken.

It's a fabulous idea. And it's fabulously hard to pull off.

But it was something that we thought a lot about when the three of us were concepting Object #1, The Service Manual Tee.

We of course had control over the actual design, yet we wanted to go a bit further with the packaging and the experience of opening it.

We landed on a few key concepts which you'll hopefully have noticed.

First, we wanted to do away with plastic. It's a pretty shit material in general from an aesthetics standpoint, and it's obviously not great for the environment.

Second, we wanted to nod to our shared passion for collecting records and the way in which we can serve other DJs out there. So we opted for a record sleeve-type orientation and packed the t-shirt inside a spare one so that you can reuse the packaging to take care of that rogue 12-inch everyone has floating around.

Finally, we raided Home Depot (which is an amazing repository of vintage stickers and packaging design) to create our own tags that use a simple safety pin and stamped logo to attach to the t-shirt. So now there's no more accidentally ripping off part of the fabric.

This is all part of our commitment to making practical tools for the people we are eternally inspired by, to outfit them for purpose with our products and celebrate them through our brand. And it's a design concept we're going to continue to build on down the line into our next releases in fashion and beyond.

So watch out for that non-standard packaging!